Do you want to start your eCommerce business website? We know that it is a very complex thought because you are not techy. You will never think about this matter. We will help you how do you start an eCommerce website for free.
The eCommerce business industry is exploding. Some people think that Online shopping is luxurious, but their think is not correct.
eCommerce business has grown sometimes, and the members do not account for the recent events that lead to an increase in e-commerce sales.
I have been in retail since 2005, I have been opened physical stores, I have been profitable website, and I have marketed small and large brands online.
Many people want to know how to start an eCommerce business. You have a long-term vision for building an asset that brings actual value to the market.
What do you need to start an eCommerce website?
There had not been a better time to start an online business than today. The three things you need to start an eCommerce website are:
- A domain name idea.
- A web hosting account
- Your undivided attention for 30 minutes
You can set up your own eCommerce business with WordPress in less than 30 minutes, and we will walk you through each step of the process.
In this article, we will cover how do you start an eCommerce website for free. Let’s get started.
First, you will Research eCommerce Business Models:
The business model is the first critical step of your research. Do not operate off a hunch. Any online business is an investment. The main goal of the iceberg is service-based software, digital product sales, and physical products.
Before you decide on what to sell online, you need to understand the different business models available. It impacts your business structure.
If you want to turn a profit without touching your product or investing heavily at the start, you will choose drop shipping or print on demand.
If you like having your warehouse full of goodies, you will invest more upfront and work with a wholesaling or warehousing model. Do you want a business idea for the perfect product idea or a favorite product you wish you could sell under your brand? You look into white labeling and manufacturing.
The eCommerce business model attracts me because it is the single product category that supplements affiliate marketing.
You will control the content marketing and branding on a focused product and focus the rest of your energy on driving sales by monetizing traffic.
You take time and learn the different business models and compare them mentally. Then you will decide which one best lines up with your resources and marketing strengths. You think about where do you want to sell. If you want to start your online store on Shopify or sell on Amazon, you can do it, but marketing will be different.
2. You will start eCommerce niche research:
It gives hard me when people email me their eCommerce site, and it is filled with hundreds of products, dozens of categories, and no real focus. It gives hard me when people email me their eCommerce site, and it is filled with hundreds of products, dozens of categories, and no real focus. You have not a massive budget, you can not be the next Best Buy or Amazon. You have to do niche down to run a profitable eCommerce store.
Niche choice is the most crucial step in opening your online business. You will start this process by identifying successful companies already working in this space. You do not pick an overly crowded niche, however, and skip anything dominated by major brands. If you have trouble with this, drill down further on what you want to do the more specific you are, the less competition you are likely to face.
Niche down also will give you the benefit of having many shoulder niches related to what you do, but not identical. You work together with business owners in those niches to cross-promote, become an affiliate, and grow your customer base.
You will pick a product category with a minimum of 1000 keywords and focus on a niche that does well in social media, where publishers in the area are affiliates on Amazon. If you capture a few affiliate marketing opportunities, you do not worry about shipping as much product, but you can still make a profit.
3. You validate target market and product ideas:
Now you identify a niche and business model, and you can be tempted to start hunting for products to sell.
Don’t. Before you think about product ideas, think about personas. You can not expect people to buy your product if you do not know who you are selling to.
Who are you? What does the store represent? Who are your ideal customers? You need to project a consistent brand image. If an organic seed company started selling conventional fertilizer will not last very long. Fortunately, Facebook will make it relatively easy for us to find your target audience online. Specifically, know precisely how many people you can target. You drill down to get very focused numbers and detailed demographics.
It is a “targetable target audience.” You will be surprised to know that most entrepreneurs have no idea how many people are in their target audience online. If you want a brand targeting hardcore triathletes that also enjoy mountain biking, you can have to go a little broader. You can not build a business if your target audience is only 100k people.
Once you identify the image you want to project and the customer you are finding, it is time to develop product ideas. I will suggest starting with the one you will invest less at the start, and if you want to offer more, you can test the waters with affiliate marketing.
Before you invest in the product, you evaluate it carefully. If you choose a dropshipping model, you want to test carefully and get a feel for the product yourself. So that you can identify any potential problems and prepare customer service scripts to answer common questions.
4. You Register your eCommerce business and give a brand name:
If you want to start a successful business, you will need a brand that connects with your persona. Identifying your persona will make building an eCommerce brand easier. You avoid girlie colors island images if you sell to a corporate businesswoman interested in living a sustainable life.
Before you will set up your website and get into the nitty-gritty of building a brand, there are some basic steps you will need to take.
Register your Business:
At first, you choose a business name and register your company. There are legal protections and tax benefits for incorporating.
You pick your store’s Name:
You give the name of your site’s name, and your business’s legal name does not need to be identical, but keep them consistent has its benefits. You will make sure whatever you choose fits your niche, and you do not want to pick a brand name at the last minute.
You make your Business Licenses:
If you are not intimate with this process, the small business association has plenty of resources to help you get started. It includes a mentor-protege network and courses on Small business basics. You look actively for mentors; their advice can be priceless, even for little things like acquiring business licenses.
You apply for Business Licenses and Permits:
You open an online store that will not exclude you from need specific business licenses and permits. Cheek with your city, country, and state to see what sorts of sales tax licenses or home business licenses you need, and get those approved before you start operating.
You search right Customers:
There will be much competition selling products online, but it is in your best interest to find the best quality and best price for the products you sell or materials you use to create your products. If you want to do business for a long time, you will shop around until you find customers – this includes your eCommerce software.
Make a logo design:
Do not fret over another company too much, but do make sure that it is not in use in your niche. Logo design does not have to be original, however.
5. You finalize Your Ecommerce Business Plan:
Now you should stay a great idea of what your business will look like. You visit your target market, your product niche, and your brand name.
Now is a good time for your step back, put your business plan on paper and determine your startup budget, loan needs, and monthly expenses.
The most important aspect of a business is the financial one. Figure out your break-even point, both in unit sales and duration. Real business is an investment of resources.
The business planning phase is also essential when you want to iron out details like your staff, product sourcing, logistics, and marketing budget.
6. You Create Online Store:
When you are officially an eCommerce businessman, you will need to register your domain name and redirect URLs that might be relevant. You go to need the design info you settled on in the last step now when you finally build your store.
There are hundreds of eCommerce shopping cart platforms. Right eCommerce software is not easy. You will need to carefully evaluate things like loading speed, features, compatibility with different payment gateways, compatibility with your business structure, web developer skills, SEO – friendly features.
There are lots of themes for BigCommerce, Shopify, and WooCommerce.
If you do not want to worry about taking credit card payments, you can sell products online on a marketplace like Amazon.
You will sure your eCommerce platform can scale with you and integrate with popular eCommerce marketplaces to increase your exposure.
You setting up your online store is much than adding your products and content. You will need to get your email marketing and automation set up as well.
It is essential to set up BEFORE you get traffic. Email marketing is vital for driving conversions. To be sure, you set up coupons, thank you emails, and upsells so you can turn visitors into shoppers.
7. You Set up WooCommerce Store:
Before you start selling, you need to set up a few things like currency, payments, and shipping information. You will see a Welcome to WooCommerce notification on your WordPress admin pages. You click on the Run setup wizard button in the statement.
WooCommerce will need few essential pages for cart, account, shop, and checkout. You click on the continue button to automatically create these pages.
WooCommerce can use to sell both digital downloads and physical goods that need shipping. You will need to check the box if you will shipping goods or leave it unchecked to sell digital goods. WooCommerce helps you automatically calculate and add taxes to your prices. If you are not sure, then you will leave it unchecked. You always add tax information later from WooCommerce settings.
You click on the continue button to move on.
WooCommerce comes with support for PayPal, PayPal Standard, and Stripe payment gateways. There are many other payment methods available for WooCommerce. You can install it if you need it.
You apply your PayPal email address and click on the continue button. Many people, including us and use both PayPal and Stripe., By using Stripe, you will allow your users to enter their credit card information on the checkout page without having to leave your site and going to PayPal.
You set up Stripe by following the instructions on the WooCommerce screen. You click on the Return to WordPress dashboard link to exit the setup wizard.
8. You Add Products to your Online Store:
We start with adding the first product to your online store. First, you visit Products >> Add New page to add a new product.
On the right-hand column, you will see the Product Categories box. You click on the +Add New Product Category to create a category for this product.
Scroll down a little, and you notice the product Date box. It is where you do provide product-related information like pricing, inventory, shipping, etc.
Below the product date box, you see a box to add a product short description. The short description will use when users are viewing multiple products on a page.
On your right column, you will see boxes for add the main product image and product gallery. Once you add information on all the products, you click on the Publish button to make it live on your website.
9. Customize WordPress Theme for your online business:
There are many paid and free WordPress themes available. Your Bluehost hosting account automatically installs the Storefront theme for your website. You need to customize it to meet your needs.
You head over to Appearance >> Customize page. It will launch a theme customizer where you change different theme settings. If you do not like the Storefront theme, you will use the theme by visiting Appearance >> Theme page.
10. You Extend Online Store with Plugins:
Now your online store is ready, and you want to get started with adding other usual elements on your websites like a contact form, about page, and more. You customize WordPress and add features such as contact forms, galleries, sliders, etc, you use WordPress plugins.
What do you ready to start your online business?
If you got elbow grease and time, you would launch a profitable online store for a few hundred dollars per month.
Your success is essential. If you take the time through the resources above, you will save hundreds of hours of work. You will know where you are more likely to get your money’s worth in eCommerce.
We hope this article will help you learn how to start an eCommerce business.